Cultur.Art is a content platform by The Arts Society. Aiming to target a younger audience than their typical members – Cultur.Art partners with content-creators on TikTok and aims to inspire people to live more artfully everyday.
We were commissioned by Fearlessly Frank to help create an identity and motion toolkit for Cultur.Art that would be authoritative, energetic, and have enough volume-control to let individual content-creators remain the focus.
identity
motion
Highlights from the motion toolkit and guidelines we created.
Example applications from the guidelines we created.